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Brand positioning refers to the strategic process of establishing a distinctive and desirable position for a brand in the minds of its target audience relative to competitors. It involves defining and communicating the unique value proposition and differentiation of a brand to create a specific perception and emotional connection with customers.
Why Do Businesses Need Brand Poistioning?
Brand positioning plays a crucial role in the success of businesses in today’s competitive marketplace. It involves creating a distinct and desirable position for a brand in the minds of its target audience. But why do businesses need brand positioning? The answer lies in the benefits it provides.
Benefits of Brand Positioning?
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